答复类型:B

关于县政协十五届三次会议

第025号提案的答复函

中国民主建国会惠安基层委员会：

    贵单位交办的第25号提案《关于提升惠安特色文旅的建议》已收悉。感谢您对惠安文旅事业的关心和支持，该提案立足惠安文旅资源优势，聚焦文化赋能、产业融合和品牌提升，提出的建议具有重要指导意义。经认真研究，现答复如下：

一、目前已完成工作

（一）深耕活化，打造古建筑历史文化游览线

1.开发古建筑旅游产品。推出“水关文化”主题游览线路，以崇武古城水关为核心区域，精心策划并推出“水关文化”主题游览线路，串联古城门、古街巷、特色古民居、海防遗迹等节点，通过导游讲解、互动体验等方式，生动展现水关作为海防重镇、闽南渔村的独特历史风貌与文化魅力，让游客深入了解古建筑的历史、文化和艺术价值。策划《跟着戚继光抓倭寇》抗倭主题剧本游项目，覆盖7万平方米古城实景，游客化身戚家军将士，深度感知“崇文尚武”精神。推出屯兵文化研学，为在“火红中国 探春古城”文化旅游节中开设“小番薯屯兵研学”，为青少年生动传递古城文化。举办惠安县崇武古城徒步活动，组织800多位选手,从崇武古城风景区出发一路领略惠安古建筑的历史韵味。

2.加强古建筑宣传力度。系统整合县域古建遗址资源，通过“惠安文旅”公众号推出《您好，惠安：这座“建筑之乡”，又上榜了！》、《你们都在聊“哪吒”，而我却钟情惠安的“TA” !》等热门推文，并为惠安孔庙、辋川二里古街、解放军庙、净峰寺等拍摄专题宣传片，多维度提升古建知名度。

3.强化讲解服务与文物保护。在崇武古城水关等重点古建筑区域常态化开展公益讲解服务，累计提供150余批次讲解，接待游客超万人次，有效提升了游客对古建筑历史文化价值的认知。近年来，我县持续完善文物保护制度体系，制定了《惠安县不可移动文物巡查制度》《崇武城墙保护管理暂行规定》《崇武城墙及周边巡查制度》等，不断加强文物安全巡查与保护管理力度，确保古建筑在合理利用中得到妥善保护。

（二）创意赋能，绘就网红打卡路线图

1.推出全域旅游导览图。精心制作《惠安全域旅游手绘地图及主题路线图》，并清晰标注县域内核心景点、网红打卡点及标志性建筑，为游客提供便捷指引，同步展现惠安文旅魅力。

2.创新宣传营销方式。策划拍摄《来惠安，解锁五一“心”体验》《科山很好这就来》等系列短视频，聚焦宝藏打卡点，通过线上线下联动宣传，有效提升了惠安旅游的知名度和吸引力。

3.打造特色视觉标识。在崇武古城核心区及水关区域设置蛇年艺术装置“迎迎”、“惠如意”；在惠女海韵街区融入惠女服饰特色色彩与纹样元素，打造艺术装置、特色休憩亭、休闲座椅及惠女主题壁画等，显著强化了地域文化视觉标识，提升打卡趣味性和传播性。

（三）融合创新，建设文创驿站新地标

1.打造崇武古城水关驿站。“崇武古城水关驿站”集文化展示、休憩服务、特色购物、信息咨询等功能于一体，通过场景营造、互动体验、精品展销等方式，使其成为游客沉浸式感受古城魅力、深度体验惠安特色的核心驿站和文化会客厅。

2.打造特色休闲街区。在崇武古城风景区入口处成功打造“惠女海韵”休闲街区，吸引惠女妆造体验、惠女服饰旅拍、特色文创品销售、休闲饮品、网红餐车等多种业态入驻。目前街区已有7家惠女服饰体验店，并辐射带动全县30家惠女服饰体验店创新发展。

3.丰富文创产品供给。成功举办“海韵惠安 匠心礼赞”文创伴手礼征集评选活动，评选出“惠安十佳伴手礼”，并将获奖商品推荐入驻各景区驿站进行展销，有力推动了本地文化资源向特色旅游商品的转化。

（四）生态优先，提升海边风光带品质

1.发展“海洋牧场+旅游”新业态。在小岞风车岛附近海域成功引进并建设“惠安1号”养殖旅游平台项目。该项目涵盖海钓、潜水、观光、住宿、餐饮、度假等多元业态，设置38间客房，配有露天泳池、餐厅影院、儿童乐园等设施，设计巧妙融入非遗竹编、惠安石雕、几何图腾等地方特色元素，着力打造具有标志性的“海上惠安”形象IP。

2.完善滨海休闲设施。近年来，我县围绕“小岞生活艺术岛”建设目标，持续推进软硬件设施提升，重点打造了小岞生活艺术漫道、“日出东山”休闲平台等项目，致力于优化滨海休闲体验，带动全域产业升级。

3.策划滨海主题线路。将小岞风车岛、小岞美术馆等核心资源点有机串联，精心策划推出“滨海风情”精品滨海旅游线路品牌。开发特色旅游线路—崇武滨海体育旅游线路，线路总长11公里，串联青山湾旅游区、问海景区、西沙湾景区、崇武古城风景区及潮乐水关、橘若崇武古渡码头、沿海民宿区、惠女风情园，该线路周边还配套有智慧体育公园等体育旅游项目，进一步丰富游客的旅游体验。

二、下一步工作计划

1.深化资源普查与规划。持续对县域内的古建筑、网红点、文创资源、滨海风光和自驾线路进行深度调研与价值评估，制定更为科学、精细的专项规划和实施方案。

2.强化多元主体协同。积极整合政府、企业、社会组织和社区等各方资源，创新合作模式，形成推动文旅项目落地见效的强大合力。

3.创新宣传营销矩阵。持续开展惠安县全年文旅营销宣传计划，重点布局小红书、抖音、视频号等新媒体平台，积极推动我县文旅热度长红。                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                

在此特别感谢您对我县旅游事业的关注和支持，我们相信，在社会各界的关心和支持下，惠安旅游工作一定越来越好，我们也将以此为己任全力推动惠安旅游产业再上新台阶。 

分管领导：林秀莲

       经办人员：柳桂珍

联系电话：87371998

                            惠安县文化体育和旅游局

                                2025年7月14日